Toyota Sienta 2008 Rear Right Combination Lamp [7515500] on 2040-parts.com

Genesis and Elantra to star in Hyundai's Super Bowl ads

Hyundai is getting ready for the Big Game, and by that we really mean the big ad game, and the stars of their seventh consecutive Super Bowl ads will be the 2015 Genesis and the 2014 Elantra. Last year's Super Bowl ad from the automaker featured the Hyundai Santa Fe in two spots titled "Epic Playdate" and "Team," both of which were well received. For Super Bowl XLVIII, the 2015 Hyundai Genesis spot titled "Dad's Sixth Sense" is set to air during the first quarter of the game, and all Hyundai is saying for now is that it will highlight the sedan's Automatic Emergency Braking feature in a way that relates to the near-misses and saves of everyday parenting.

Mercedes-Benz axes Maybach

High ranking Mercedes-Benz sources have confirmed to Autoweek that the underperforming Maybach brand will be officially killed off in 2013. The decision to disband Mercedes-Benz’s upper luxury marque comes after a decade of disappointing sales for the Maybach 57 and 62 and a recent decision from the German car maker’s chairman Dieter Zetsche not to push ahead with the development replacement models – the likes of which were tentatively due out in 2014 – owing to what one insider describes as a “positive move to focus greater attention on the Mercedes-Benz brand” . “We’ve come to the conclusion that it is better to cut our losses with Maybach than to continue into an uncertain future with a brand that has failed to live up to original sales expectations," the insider said.

Stylish Mini Roadster Concept Wows The Crowds At Annual Design-Fest

MINI, the car maker more famous for its compact hatchbacks and growing range of family-orientated models, has surprised audiences at the traditional Concorso d’Eleganza Villa d’Este design gathering with a new roadster concept. Called the Mini Superleggera Vision, its name is a nod to Touring Superleggera, the tradition-steeped design and coachbuilding house based in Milan. Although a one-off, the car not only demonstrates the good work of one of Italy’s most renowned coachbuilders but, according to industry observers, could also hint at a possible future new model in the Mini line-up.