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Rethinking Scion: Quirky goes mainstream so brand adapts with a sporty coupe, hip music

If Toyota's Scion youth brand had stuck to its original premise, the third generation of the boxy xB would be rolling into showrooms today. As envisioned by Toyota, Scion products would be quirky, uber-cool and not around long enough to get stale. Its first-edition products were replaced after just four years.

Nissan Forum at Detroit

By James Foxall First Official Pictures 14 January 2008 15:53 Nissan viewed the Detroit Motor Show as being so important it didn’t even bother holding any press conferences this year. Instead, it let its products do the talking even if the firm’s two latest models have already had a substantial airing. In pole position for sportscar fans was the GT-R.

Webinars: Autodesk Visualization

Autodesk's last Webinar in the recent four-part series, dubbed 'Visualization', is now available to view online for those who missed the live event. The Webinar's aim was to teach participants how its new visualization technology can enhance the design development process. It also showed how it helps to share designs with peers and looked at the different visualization technologies and where they fit into the process. Robin Oldroyd of Autodesk presented the Webinar and explained which tools are used at different stages of the design process. Oldroyd has strongly focused on Industrial design and visualization during his six-year stint at Autodesk, and has an in-depth of knowledge of solutions for creative design in Automotive, Transportation and consumer products.