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Hyundai arrives in Piccadilly Circus

Hyundai arrives in Piccadilly Circus If you want a clear sign of how mainstream Hyundai has become, the news that it’s taken over the iconic billboard display in Piccadilly Circus from Sanyo is as much evidence as you need. Piccadilly Circus is the UK version of Times Square, and the neon signs have been a splash of international colour washing over Eros for a century, during which time there have been just fifty brands showcasing their wares to the 50 million or more passing Londoners – and visitors – every year, not counting the millions more who see the signs on Piccadilly Circus postcards that still wing their way round the world. The new Hyundai spot – which has been the Sanyo space for the last 33 years – is the last of the spaces to rely on neon lights to get its message across.

Audi says, 'so long vampires' in Super Bowl ad

Audi has combined two of America's favorite things for its S7 ad, the Super Bowl and vampires. The German automaker released its one-minute commercial on YouTube, ahead of the big game next week. The S7 is the high-performance version of the A7 sedan.

Concept Car of the Week: Bertone Lamborghini Genesis (1988)

After its beginnings as a tractor manufacturer, Lamborghini quickly became synonymous with exciting supercars and luxurious gran turismos and it's remained so ever since. Bertone was responsible for the design of its finest cars including the Miura, Countach and Marzal concept amongst many others. However along the way there have been a few quirks in this otherwise thoroughbred bloodline – remember the weapons-grade LM002 SUV?