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Chrysler unveils new ads to follow 'Halftime in America' campaign

A quartet of 60-second spots from the Chrysler/Fiat group launching this weekend comprises the next installment of the automaker's campaign that began famously during the Super Bowl with the two-minute "Halftime in America" commercial. Or, as Chrysler terms it, this is "the second half." The spots, all the work of ad agency Wieden & Kennedy, Portland, each aimed at a different company brand, are themed to the same "hope and encouragement" message delivered by Clint Eastwood in the campaign's first incarnation and continue the spirit of the "Imported from Detroit" motto. You can watch the ads at www.youtube.com/chrysler.

Chrysler 200C EV unveiled at Detroit auto show 2009

By James Foxall Motor Shows 12 January 2009 13:07 With the years of elaborate stage sets and money-burning stunts such as driving cars through plate glass windows consigned firmly to the history books, Chrysler’s 2009 Detroit Motor Show stand was a sober place to be. While Ford and General Motors executives chose largely to ignore the financial crisis and government bail outs by pretending they hadn’t happened, Chrysler president Jim Press started his presentation by cracking jokes about it. He then outlined how the company – in an aggressive restructuring programme before the credit crisis – was responding.

BMW M135i Concept heading for the Geneva Motor Show

The BMW M135i Concept is heading for Geneva BMW are taking the first petrol-engined car in its new M Performance range to the 2012 Geneva Motor Show – the BMW M135i Concept. It looks like BMW are going to be rolling out their new sub-M range of cars across the entire BMW range. We’ve already had the big diesel bruisers of the new M Performance Range – the M550d, X5 M50d and X6 M50d – revealed ahead of Geneva – and news of the M Performance Parts for the 1 Series.