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Audi digs at Mercedes with the help of a pair of Spocks (video)

Audi likes nothing more than a bit of ‘celebrity’ kudos, which is why you’ll find endless celebs (and royalty) running round in Audis thanks to ‘enhanced’ lease deals and freebie cars. But it’s not just individual celebs that Audi loves, they also love a blockbuster film or two, which is why you’ll also see Tony Stark running around in a car with four rings in Iron Man 3 and, although there aren’t many Audis in space (or on the Enterprise), you’ll find Audi pitching in for a bit of PR on the back of the new Star Trek film – Star Trek Into Darkness. Audi has enlisted the services of Mr Spock in the guise of the original (Leonard Nimoy) and the new (Zachary Quinto) to highlight the benefits of driving an Audi, and getting a dig in at Mercedes in the process.

VW group design future

By Adam Towler Motor Industry 23 June 2008 19:01 VW Group’s Design Director Walter De Silva shed light on the future direction of Volkswagen design during a lecture earlier this week at the old Fiat Lingotto factory in Turin. Extolling his own thoughts on design amid the current world – “constraints are what promotes creativity” - he described VW as being immersed in a process of defining their design language as Audi had already done to achieve the quality and diversity necessary. Audi design DNA was “understood by everyone in the company” he said, “right down to the smallest details”.

Brabus B63 S – Mercedes E63 AMG Plus

The Brabus B63 S - 300bhp more and a 200mph top speed Brabus is one of the best known Mercedes car tuners, and produces a huge array of tuned versions of Mercedes AMG products. And at the Essen Motor Show this week it’s revealed the Brabus B63 S, a tuned and sorted Mercedes E63 AMG with extra horses. Also on offer are liberal doses of carbon fibre and other interior tweaks and titivates.