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Audi A4 SE Technik – gets more equipment, costs less

The Audi A4 SE Technik (pictured) gets more equipment and costs less ‘Special Edition’ cars are a way to get more for less from car makers, as long as the goodies on offer at cut price float your boat, and Audi’s Technik upgrade for the new A4 Saloon and Avant is one such upgrade that offers good value. And now it’s got better. The A4 Technik already gets a well-chose list of upgrades from the regular SE trim, with Milano leather, HDD MMI Nav plus, AMI iPod connection and Audi Parking Plus all part of the package at an extra cost of £1,350 over the SE spec.

VW Beetle GSR Limited Edition gets 207bhp

Volkswagen are launching a limited edition of the Beetle – the VW Beetle GSR – with yellow and black paint job and 207bhp. The Beetle GSR stays relatively faithful to the paint job on its granddad with the bonnet and boot of the GSR in black, as are the roof and mirrors, and there are yellow and black stripes with ‘GSR’ lettering on the sides, all setting off the yellow paint job and 19″ alloys completing the exterior. Oddly, despite the GSR paying tribute to its 1970s predecessor, you can also order your GSR in Platinum Grey or Black. Inside, the new GSR gets R-Line racing track sports seats with cloth upholstery and yellow stitching )although our Colonial cousins get full leather) and a leather steering wheel with the build number – 1 to 3,500 – on a badge on the wheel, R-Line dash, GSR gear stick, leather handbrake cover and black mats with yellow trim.

Jeremy Hicks is new Jaguar Land Rover UK MD

Jaguar Land Rover UK appoints Jeremy Hicks (pictured) as Managing Director Jaguar Land Rover have decided to tidy up their management structure at JLR UK, and have appointed a single Managing Director for Jaguar Land Rover UK, which brings JLR UK in to line with the practice in other JLR regions around the world. Historically, probably because Jaguar and Land Rover were originally separate entities in the UK, Jaguar UK and Land Rover UK have had their own Managing Directors – until this reshuffle they were Geoff Cousins at Jaguar and Colin Green at Land Rover – but with JLR growing strongly worldwide it was felt it was time to tidy things up. That means the arrival of former Audi UK boss Jeremy Hicks to the fold as the new MD of JLR UK.