Tracker Targa 18 Wt (2001) Bow Dowco Cover Gray 681011-03 Marine Boat on 2040-parts.com

Oscar Mayer unveils Wienermobile food truck

Restaurants on wheels have been taking over the eating scene in many major cities, but Oscar Mayer's Wienermobile might be the original "food truck." Now the company is embracing the growing culinary trend with a new version of the iconic vehicle that will dole out hot dogs from its mobile kitchen. The launch of the food truck marks the 75th anniversary of the Wienermobile. Celebrity chef Tyler Florence, host of TV series The Great Food Truck Race, partnered with Oscar Mayer on the unveiling of the vehicle in New York's Times Square this week.

GM to build Cadillac ELR in Detroit

General Motors confirmed Tuesday that it will build the Cadillac ELR extended-range plug-in hybrid at the same plant that builds the Chevrolet Volt and Opel Ampera hybrids. GM said it will spend $35 million on the Detroit-Hamtramck Assembly plant to add the Cadillac. GM North America president Mark Reuss said production of the ELR is set to begin in late 2013.

Realization of a Dream - Inside Project M

The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.