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SEMA Pasadena: Public show in SoCal raises money for charity

Though we weren't at the very first SEMA show 42 years ago at the National Guard Armory in Los Angeles, the inaugural SEMA Cares Show and Shine last weekend must have been a lot like that first show four decades ago. SEMA Cares was held in the Pasadena Convention Center in Southern California. Organizers sold out all 155 spots for cool cars and all 25 booth spaces for vendors.

José Mourinho to get first F-Type Coupe

José Mourinho will be the first customer to drive away in a Jaguar F-Type Coupe after its UK launch tomorrow, as the company announces the Chelsea FC manager as its new brand ambassador. The official UK launch of the Jaguar F-Type Coupe will take place tomorrow evening at Eastwinter Garden in London’s Canary Wharf. Jaguar F-type R Coupe prototype review (2014 onwards) 21 reasons why the Jaguar F-Type Coupe will blow your mind The event, hosted by Jaguar Land Rover managing director Jeremy Hicks, will be open to prospective customers, brand ambassadors and the British media.

New Hyundai Santa Fe goes butch with Andy Torbet

Hyundai has roped in extreme adventurer and TV presenter Andy Torbet as a Hyundai Brand Ambassador to demonstrate the rugged side of the new Santa Fe. In fact, Hyundai has gone about as far from fluffy stuff as it can by getting extreme adventurer, and sometime TV presenter, Andy Torbet on board as a brand ambassador for Hyundai, and throwing him a new Santa Fe to tackle his rugged adventures. Andy is busy writing a book about extreme adventures in the UK and is travelling round the country to the UK’s most remote spots, so Hyundai found this a great opportunity to get him in the new Santa Fe as he tackles stuff like rock climbing and exploring flooded mines (and not doubt lots of other butchness too).