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Top 10 car adverts revealed

THE UK’s favourite television car advertisements have been revealed and Honda has grabbed the top two places. Its Hands advert was an easy winner with more than 12 million views, followed by the Japanese firm’s An Impossible Made Possible ad in second spot. Third place went to one of two Chevrolet adverts in the top 10 with the American company’s Outstanding Design ad in third followed by its LifeTest promotion in fourth.

Hyundai future products: New entries seek upscale niches

Hyundai will continue to enter new product segments, including upscale niches, while keeping lower-priced models fresh over the next three years. The Veloster sporty coupe will join the lineup this fall, and a turbocharged version comes next summer. A redesigned Azera sedan debuts in the final weeks of this year, and a two-door Elantra will go on sale next spring.

Mazda SkyActiv technology goes on offer to raise funds

Mazda is looking to license their SkyActiv Technology to raise capital (CX-5 with SkyActiv pictured) Mazda are predicting losses for the current financial year of £750 million and are looking to sell their SkyActiv technology to raise cash. Mazda isn’t having the best of times at the moment, despite an impressive range of cars that are getting more interesting with Mazda’s SkyActiv technology, and are predicting that they will post a loss of around £750 million for the current financial year. There are a variety of reasons for Mazda’s financial predicament – including the strength of the Yen and the production problems after the Japanese Tsunami – but this is the fourth year in a row Mazda has posted losses.