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Hyundai arrives in Piccadilly Circus

Hyundai arrives in Piccadilly Circus If you want a clear sign of how mainstream Hyundai has become, the news that it’s taken over the iconic billboard display in Piccadilly Circus from Sanyo is as much evidence as you need. Piccadilly Circus is the UK version of Times Square, and the neon signs have been a splash of international colour washing over Eros for a century, during which time there have been just fifty brands showcasing their wares to the 50 million or more passing Londoners – and visitors – every year, not counting the millions more who see the signs on Piccadilly Circus postcards that still wing their way round the world. The new Hyundai spot – which has been the Sanyo space for the last 33 years – is the last of the spaces to rely on neon lights to get its message across.

Report: Gasoline engine has big bang for the fuel-economy buck

A government report says improving the gasoline engine will yield huge gains for the consumer and the environment as automakers consider ways to improve fuel economy over the next 14 years. The Obama administration's technical assessment looked at four technology scenarios by which automakers might attain suggested CAFE goals of 47 to 62 mpg for cars and light trucks by 2025. The scenarios differed by the portion of an automaker's fleet that was accounted for by electrics, hybrid electrics and plug-in hybrid electrics.

Jeep rolls out blacked-out Grand Cherokee 'concept'

Jeep rolled out a new trim package for the Grand Cherokee on Wednesday and is running a contest on the Internet to give it a name. For now, Jeep bills the new Grand Cherokee as a concept but says it anticipates bringing it to showrooms this spring--timing that implies that the production decision has already been made. The concept starts with the four-wheel-drive Grand Cherokee Laredo X package, then adds blacked-out trim, a mesh grille and 20-inch aluminum wheels painted in gloss black.