Trans-dapt Performance Products 8139 Transmission Dipstick on 2040-parts.com

Lincoln launches ad blitz

Lincoln is launching its biggest advertising campaign, a multimedia initiative that will include a one-minute spot during the Super Bowl on Feb. 3. The ads, appearing in conjunction with the launch of the 2013 MKZ sedan this month, go live Monday accompanied by events in New York, Miami and Los Angeles.

McLaren 650s Configurator goes live

The McLaren 650S Configurator The new McLaren 650S arrived at the Geneva Motor Show last week – and as the 650S Spider too – and looks, and performs, far better than the 12C. That seems to point to the McLaren 12C being allowed to whither on the vine as McLaren’s customers opt for the new 650S instead of the 12C – even with a price difference heading towards £20k – although officially you can still buy a 12C (although we hear 12C production has been halted). We hear McLaren have already built a number of 650S models and now they’ve even got the 650S Configurator up on their website so customers – and dreamers – can spec up their new 650S.

Rinspeed E2 concept(2009): first pictures

Rinspeed E2 concept By Ben Pulman First Official Pictures 27 February 2009 10:05 Fancy both a Fiat 500 Abarth and an entry-level 500, but as an all-in-one package? Then infamous Swiss concept car builder Rinspeed has the car for you. Called the E2, it’s based on the 500 Abarth, but with some clever engine management technology that allows the car to run with either 158bhp or 59bhp.