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Infiniti and Red Bull deal set to expand

Infiniti set to get deeper in to bed with Red Bull We’ve not been the biggest fans of Infiniti’s marketing efforts in the UK and Europe, but we had to concede that the decision for Infiniti to sponsor Red Bull in F1 had its upside. That upside is the decision to build the Infiniti FX50 Sebastian Vettel Edition as a production car, and the news that the feedback from the Vettel car will lead to a range of IPL (Infiniti Performance Line) cars which will be to Infiniti what AMG is to Mercedes and ‘M’ is to BMW. So the news that Infiniti is to up the ante with increased Red Bull sponsorship is good news, probably both for Infiniti and Red Bull.

Ford B-Max concept

The Ford B-Max concept from Geneva previewed more than just an evolution of the Kinetic design language. The B-Max demonstrates a production ready B-pillar-less sliding rear door, as well as other ecologically minded additions, strongly suggesting that the show car is little more than a thinly veiled doppelganger for a production model. The B segment car is powered by a turbocharged three cylinder, one liter EcoBoost engine, combined with a start-stop mechanism to produce significantly improved economy and CO2 ratings.

Ford boss Alan Mulally on how he saved Ford

Ford president and CEO Alan Mulally today told British business leaders how he saved Ford from the worst recession for a generation. He also outlined how the Ford range will shrink from 97 models sold globally to just 20. Mulally gave the keynote speech to the Confederation of British Industry in London, where business bigwigs heard how Ford became the only Detroit car maker not to collapse into bankruptcy.