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Briefs all in for Car Design Awards China 2014

It's exactly a month since the fifth annual Car Design Awards China's launch and we're pleased to announce all the briefs are in. Created to discover the latest crop of Chinese design talent, this year's contest – open to full-time students studying a design discipline of any kind in China – features briefs from Mercedes-Benz, Volkswagen, Geely, JAC, Qoros and UD Trucks. Mercedes-Benz Mercedes-Benz has asked participants to study the average Chinese family, their lifestyle and habits and design the most suitable Mercedes-Benz car concept imaginable for them in the future.

Ferrari Special Projects develops latest custom

Ferrari's Special Projects team is developing its fifth car for Ferrari collector and petro-chemical magnate Cheerag Arya, dubbed the Arya SP. Arya, who has seven Ferrari's including a 599 GTO and 599 XX, signed off the design after being shown twelve design sketches and now a clay model has been approved and development is set to begin. "I told the designers what I wanted and they presented me with a total of 12 designs.

Lexus launches 'Design Matters' campaign

Lexus has hosted an event called ‘Design Matters' in New York City, as part of a new strategy to showcase the brand's commitment to design. Toyota's global president Akio Toyoda attended the event along with Mark Templin, executive vice president of Lexus International, who said, "Lexus is expanding as a global company and we need to speak to a broad global audience. There's no better way to do that than through design." Templin used the event to announce its other design-related campaigns.