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Jaguar signs up Lana Del Rey to make the F-Type cool

Jaguar has revealed it has signed up singer songwriter Lana Del Rey to help promote the new F-Type sports car. Land Rover chose to use Mrs Beckham to promote the Range Rover Evoque, and went as far as allowing her input in a limited edition Evoque Beckham, a move that probably generated more column inches of PR for Land Rover than any amount of money could buy. So Jaguar are going a similar way with the F-Type, but instead of signing a Spice Girl they’ve had the sense to look at what is new and cool, and they’ve very sensibly decided the face of the F-Type is going to be singer songwriter Lana Del Rey.

Mercedes S 250 CDI BlueEFFICIENCY: Paris Motor Show 2010

Mercedes S250 CDI BlueEfficiency. Door graphics optional. It’s taken a while (or we’re just too good) for Mercedes to make reality our story that the world was going to get a four-pot S-Class – the Mercedes S 250 CDI BlueEFFICIENCY.

Low-level lights for cyclists get approval

NEW TRAFFIC LIGHTS designed specifically for cyclists have been approved by the Government, following a successful trial. The low-level lights repeat the signals displayed by the normal traffic lights, and the results of the trial were that 80% of cyclists favoured their use. Following the approval Transport for London can now install the lights at Bow Roundabout – the first time the lights have been used in the UK.