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Geneva motor show: The best of the rest

The Geneva motor show is filled with cars that will never feel the burn of U.S. asphalt. Still, we like to bring you the big reveals (Aston Martin, Civic Type R, Pininfarina GranLusso), just to whet your appetite -- or tell your friends across the pond what their next ride should be.

BMW ‘i' subbrand aims for 2013 launch

BMW has confirmed that the new subbrand through which it intends to market a range of advanced stand-alone hybrid, range-extended and plug-in electric models will be called BMW “i.” Created to develop, produce and market what BMW's head of marketing, Ian Robertson, describes as “innovative solutions to premium mobility,” the brand will be supported by a company established by BMW called i Ventures, through which the German carmaker plans to grow its range of mobility services. The i3 and the i8 will be the initial models and are planned for introduction in 2013. “These cars have been designed specifically for their respective alternative drive systems,” said Klaus Draeger, head of BMW's R&D operations.

Volvo Flywheel KERS hybrid on the way

Volvo Flywheel KERS - more power, less fuesl, low cost Volvo looks like it’s making a big jump ahead in the ongoing battle to make cars more economical, with plans to roll out a Hybrid Flywheel KERS system to boost performance and cut fuel consumption in the process The innovative system Volvo are trialing is similar in principle to the push-button boost used in Formula 1 cars. Volvo say that their efficient and lightweight system will give a four pot the feel of a six-pot and cut fuel consumption by up to 201% Which are claims we’ve head before when it comes to hybrid technology. And, as long as the car is driven in a very gentle fashion, many of the hybrid claims are true.