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Ford Vertrek concept

Ford used the 2011 Detroit auto show to unveil its Vertrek concept. The compact SUV is billed as potentially leading the industry in both design and fuel efficiency. The Vertrek is the latest evolution of the Kinetic design language that debuted on the Iosis concept, which subsequently evolved into the current generation Mondeo.

Venet-designed Bugatti Grand Sport at Miami's Art Basel

We like to poke a little fun here at Autoweek when a “new” Bugatti Veyron model comes out. First we took the top off, then we added power, then we took the top off that, then we added a dragon, now we're painting it light blue, and so on. This one, though, is actually pretty cool.

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.