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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Range Rover Sport SVR at Goodwood – more SVR models on the way from JLR

Range Rover Sport SVR on the hillclimb at Goodwood Last week, on the run-up to the 2014 Goodwood Festival of Speed, Land Rover revealed the most powerful road car they’ve ever created – the Range Rover Sport SVR. The Sport SVR comes with the 5.0 litre V8 Supercharged petrol engine from cars like the Jaguar XFR-S and XJR, delivering 542bhp and the promise of performance figures that come within shouting distance of the Porsche Cayenne Turbo, complete with a thunderous V8 soundtrack and most of its off-road abilities intact. But after speculating on what Land Rover would call their range topping Sport – R, RS, SO or something else – that turned in to ‘something else’ with the arrival of a new JLR moniker – SVR.

Rolls Royce Hyperion up for grabs

  Rolls Royce Hyperion by Pininfarina - up for €4.5 million Based on the Rolls Royce Drophead Coupe, the Rolls Royce Hyperion is a one-off custom coachbuild by legendary Italian firm Pininfarina. How much, I hear you ask. €4.5 million.