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Porsche buyers put the brakes on stop-start technology

By Chris Chilton Motor Industry 23 June 2008 18:56 Direct injection and a clever new PDK dual-clutch gearbox have cemented the new 911’s reputation as the greenest performance car around, but Porsche engineers are being hampered from making the iconic sports car even cleaner by the public’s reluctance to accept further green technology Engineers at the launch of the facelifted 911 told CAR that fitting a BMW-style start-stop system could chop a further 10g/km from the Carrera’s 225g/km CO2 rating but that performance car buyers weren’t keen on having such overtly planet-conscious tech on their cars. Start-stop works by cutting the engine when the car’s stationary in traffic, and restarting automatically when you touch the pedals to move off again. Every manual transmission-equipped BMW 1-series comes with the technology, excepting the truly high performance versions.

One Lap of the Web: An Engine of Ice and Fire

-- George R.R. Martin, beloved and bearded historian of the great land of Westeros, drives a first-generation Mazda RX-7 -- according to Jalopnik, and a creepy Street View-browsing "Game of Thrones" fan. Despite swimming in HBO cash, Martin lives modestly in Santa Fe, N.

Toyota's global design chief Tokuo Fukuichi appointed president of Lexus

Toyota's global design chief Tokuo Fukuichi will be the first designer to sit on the company's board of directors when his appointment comes into effect on 1 April. Fukuichi will retain his position as global head of design for the Toyota, Lexus and Scion brands and will join the board after the general shareholders' meeting. His influence on Toyota's design direction over the last few years has been noticeable, particularly with Lexus, as the company strives to make its traditionally very conservative products a little more exciting.