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Lotus to invest £500 million to build Esprit, Eterne, Elite & Elan. 1900 new jobs

The new Lotus Esprit Dany Bahar – Lotus boss – revealed plans at last year’s Paris Motor Show to turn Lotus in to an East Anglian Aston Martin. Those plans included one car we knew about – the new Lotus Esprit – and a number we didn’t – the Lotus Eterne, Lotus Elite, Lotus Elan and a new Lotus Elite. But the plans seemed to be nothing more than a wish list, and although it was intimated that Lotus owners Proton were going to provide a war chest of £770 million to fund the development, that later appeared to be an intent to provide Lotus with funds to develop a new range of cars, rather than an actual commitment.

European brands eye U.S. market for new small luxury cars

As head of Mercedes-Benz USA in the late 1990s, Mike Jackson was determined to keep the ungainly, expensive A-class small car out of the United States. "The original A-class, you would say, 'Oh, my God. I will never be able to sell that to anybody.

Roger Moore’s Aston Martin DBS from The Persuaders up for sale at Bonhams (+video)

Lord Brett Sinclair’s Aston Martin DBS V8 from The Persuaders For those of a certain age, the 1970s TV show The Persuaders evokes fond memories of Roger Moore as Brett Sinclair and Tony Curtis as Danny Wilde fighting crime on the French Riviera and driving an Aston Martin DBS and Ferrari Dino respectively. Now, more than 40 years since The Persuaders was aired, the Aston Martin DBS used by Brett Sinclair is to be offered for sale publicly for the first time at Bonhams Aston Martin works sale in May. With The Persuaders the most glamorous and expensive of Lew Grade’s TV adventures, the Aston Martin DBS was the perfect fit for Lord Brett Sinclair’s character (although the Tony Curtis/Danny Wilde Dino wasn’t exactly top-drawer Ferrari) and Aston Martin worked with ITC to make everything work for the show.