Triple X Top Wing Tree Black Sprint Car on 2040-parts.com

Kia styling chief Schreyer is fluent in Koreapean

The way Peter Schreyer sees it, there is one key difference between European and Korean automakers: Europeans design from the heart, Koreans from the head. "In a European company, everybody is a car driver, a car enthusiast," says the Germany-born design chief of Kia Motors Corp. "Everybody from the CEO to the little designer to people on the production line, they want to build cars they want to drive themselves." Koreans can be more market-oriented: "They look at the big picture, which markets to explore or conquer.

Who's Where: Moray Callum to head Ford Americas Design

Moray Callum has been named Executive Director for Ford Americas design effective May 1, 2009. He will be taking over the position from Peter Horbury, who has been appointed to replace Steve Mattin at Volvo Cars. In his new role, Callum will be charged with leading the design for all cars and trucks designed in Ford's North and South America studios, as well as guide the design of Lincoln and Mercury products.

Who's Where: Gerry McGovern to head Land Rover design

Land Rover has announced that Gerry McGovern will take over as Design Director for all Land Rover design with immediate effect. Current Design Director, Geoff Upex, is to retire from the company at the end of 2006 after 23 years service and, to ensure a smooth handover, will continue to play a key role in the launch of new products including the all-new Freelander2/LR2 over the coming months. Gerry McGovern has been Director, Advanced Design, Land Rover, since 2004 and has spent the majority of his career with Land Rover and Rover Group in UK, apart from a short period with Lincoln-Mercury in the USA.