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First Sight: Toyota Me.We concept

Hot on the fluorescent heels of Renault's recent Twin'Z reveal in Milan, Toyota revealed its own industrial design collaboration, the ME.WE, at a private event at the its upscale showroom Le Rendez-vous Toyota on the Champs Elysées in Paris last week. Designed jointly by Toyota's ED2 studio in the south of France and renowned French architect and industrial designer Jean-Marie Massaud, the ME.WE is a polyvalent 4-seat electric vehicle to "combat the crisis". It is designed to be simple and functional, yet also project an image of intelligence for our modern times.

Cadillac at Geneva

By James Foxall Motor Shows 05 March 2008 13:57 What’s new on Cadillac’s Geneva Motor Show stand? It was a festival of silver on the General Motors brand’s stand. But even combining anonymity in colour with gloomy lighting couldn’t hide the lack of new product.

Behind The Scenes: Hot Wheels Design Studio [w/Video]

Hot Wheels' vice president of design Felix Holst has spent some time chatting to Cool Hunting about the brand's design philosophy at its Design Studio at Mattel's headquarters in El Segundo, California, in a new video. According to Holst Hot Wheels has evolved from being focused on muscle cars and V8 engines to being all about technology as a reflection of the new generation they're designing for.  He explains the benefits of designing over 240 vehicles a year that aren't limited by rules and regulations, saying in a studio that's driven by pushing the boundaries, it's a question of just how wild they can get.  The video really captures not only the men's passion for their jobs but the fun they have doing it. Small wonder Holst says he'd never go back to car design, and reveals the studio is packed with qualified car designers who chose Hot Wheels over conventional jobs in the industry.  We also hear from Hot Wheels Car Maker's designer Julian Payne, who explains how the new Car Maker – which gives you the chance to mold your own custom Hot Wheels at home – works.