Triumph 650 Intake Manifold on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Top Gear Tonight: Lexus LFA, SRT, Aston Martin Vanquish, US Road Trip & Mick Fleetwood is SIARPC

Top Gear Episode 2 of Series 19 is on tonight with a U.S. Road Trip with Lexus LFA, Dodge SRT, Aston Martin Vanquish & Mick Fleetwood is SIARPC. The second episode of the new Top Gear series – series 19 – is on BBC2 tonight, and the main feature is a road trip across the USA – this time on the West Coast – with the boys undertaking the usual entertaining nonsense in a trio of supercars.

Infiniti LE electric concept car (2012) first pictures

Hot on the heels of the Emerg-e sports car concept showcased at the 2012 Geneva motor show, Infiniti has graced the New York event with a family man's EV: the LE Concept. It's a Nissan Leaf dolled up in Infiniti finery, and points to the production car coming in the next couple of years. I thought electric cars were all city runabouts.