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New Mercedes A Class advert with no mention of Mercedes – or A Class

Mercedes-Benz are launching an advert campaign for the new Mercedes A Class that features just an image and the hashtag – #NewGeneration. Traditional advertising dictates that you need to get your brand front and centre and end with strapline that states what’s on offer. But Mercedes are going a different route with the New A Class.

Fiat 500 Colour Therapy added to UK 500 range

Fiat has added the 500 Colour Therapy – a retro-look Fiat 500 – to the model range in the UK. The Fiat 500 belongs to the same school of marketing as the MINI, so a new trim range to cash in on its ‘Homage to an Icon’ status seems an obvious route to garner a few more sales for the very likeable 500. Which is why the UK is getting the Fiat 500 Colour Therapy, a new model range that sits in the 500 line-up between the Pop and Lounge trim levels and comes in five retro-inspired colours - New Age Cream, Countrypolitan Yellow, Pasodoble Red, Volare Blue, and Tech House Grey.

Skoda trio voted 'best in Britain'

BRITISH drivers are happier with their cars than ever before, especially if they own a Skoda. According to new figures collected by Auto Express magazine's annual Driver Power survey, the average satisfaction rating for a car in the top 100 was a huge 88.36%, which equates to a 7% rise since the survey’s launch in 2002. Steve Fowler, editor-in-chief of Auto Express, said: “The UK car market is booming at the moment with over two years of consecutive growth and new car registrations up 3%, and it is no surprise given the Driver Power results.