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Nissan's senior manager color and design strategy Francois Farion on the importance of objects in keeping focus [w/Video]

Nissan's Francois Farion, senior manager, color and design strategy, features in a new video giving an insight into how important objects are to designers when communicating, defining and maintaining their design intentions. A lot of time and energy goes into designing a car and so, Farion says, it's vital that designers keep their focus throughout the process. He believes objects are the key to creating coherent designs.

Video: Michael Mauer on the 991-series Porsche 911

Porsche has released a video featuring its Design Director, Michael Mauer, explaining how he and his team went about redesigning the 911, an ‘automotive, engineering icon' as he describes it. "What we as designers are striving to above all is to optimize the width to height ratio with the result that although the 911's width has not increased, the front axle area has become wider, and we've managed to make the roof a bit lower," Mauer explains via a rather dramatic-sounding voiceover.

First Sight: Mini

The first 'New' Mini was launched just five years ago, replacing the original Mini that had changed only in detail since its 1959 debut. Designed by Frank Stephenson, now head of design at Fiat, the current design has been a sales success and most significantly has been very influential in demonstrating how small cars need not be explicitly functionalist, smaller versions of larger car types or feel cheap. The new 'New' Mini, designed under the direction of Gert Hildebrand at Mini, is announced today with exterior design by Marcus Syring, interior design by Marc Girard and colour and trim design by Annette Baumeister.