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Fiat 500 Colour Therapy added to UK 500 range

Fiat has added the 500 Colour Therapy – a retro-look Fiat 500 – to the model range in the UK. The Fiat 500 belongs to the same school of marketing as the MINI, so a new trim range to cash in on its ‘Homage to an Icon’ status seems an obvious route to garner a few more sales for the very likeable 500. Which is why the UK is getting the Fiat 500 Colour Therapy, a new model range that sits in the 500 line-up between the Pop and Lounge trim levels and comes in five retro-inspired colours - New Age Cream, Countrypolitan Yellow, Pasodoble Red, Volare Blue, and Tech House Grey.

Mercedes want in with Brawn GP

Mercedes are considering closer ties with Brawn GP [ad#ad-1] With Brawn GP wiping the floor with everything on the F1 circus this season, and particularly World Champions McLaren, it is being reported that Mercedes are seeking a closer relationship with the new darlings of the paddock. At the moment Mercedes supplies engines to Brawn GP on a customer basis. In other words, Brawn GP has to cough up the cost – which will not be insignificant.

P1 Supercar Club in administration

The P1 Supercar Club seems to have fallen by the wayside. [ad#ad-1] In a buoyant economy, with plenty of ‘Readies’ floating around, the Supercar Club Concept (where members pay an annual fee for the use of a fleet of Supercars for a fixed number of days a year) works well. Clubs in the UK have sprung up all over the place, inspired by the success of the P1 Supercar Club, co-founded by Damon Hill in 2000.