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GM axes deal with Peugeot Citroen: how it helps Vauxhall

Sat, 14 Dec 2013

Wolfgang Rattay, Newscom, RTR Strange as it sounds, the sale of GM’s 7% share it only just bought in Peugeot is good news for Vauxhall buyers. The reason is that it is the last stage of GM’s plan to improve the plight of Opel and Vauxhall by getting rid of all the distractions and focusing on improving the cars and the marketing. The Peugeot move has to be seen in the context of GM pulling Chevrolet out of Europe only a few weeks ago.

Michael Mauer appointed head of design at Porsche

Mon, 10 May 2004

Porsche AG has anounced the appointment of Michael Mauer to take over as chief designer from Harm Lagaay, who will retire on July 1 after 15 years in the post. Michael Mauer, 41, studied automobile design at Pforzheim University, and started his career at Mercedes-Benz. In 1989, he was appointed design project leader for the Mercedes V Class models, and was in charge of design work for the first SLK model generation.

Audi A1: the marketing blitz falls flat – & rolls over

Mon, 24 May 2010

The Audi A1 flips over The Audi A1 should be a breeze for Audi. They’re perceived as makers of premium cars and the A1 looks to offer everything buyers expect in an Audi, but in a smaller package. And things got off to a decent start.