Trx250 Plastics on 2040-parts.com

Fiat 500 by Diesel – now it’s the convertible 500C by Diesel

The Fiat 500C by Diesel Fiat has been trying hard to churn out as many limited edition versions of the 500 as MINI have managed on their own re-created motoring icon. That’s probably an impossible target (we reckoned that MINI managed a new model a month last year) but that’s not going to stop Fiat having a good old bash at milking the ‘Limited Edition’ market. One of the earliest limited edition specials from the Fiat 500 was the ‘Style’ makeover from designers Diesel.

MINI’s Olympic Marketing Masterstroke

BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.

Lotus Evora by Mansory (2011) at 2011 Geneva motor show

In the avalanche of hype surrounding Lotus's future ambitions, the current range of Lotus vehicles has been largely overlooked. With this in mind, Lotus has turned to an unexpected source to inject some media buzz and visual freshness into the Evora for the 2011 Geneva motor show: Mansory. Under the slogan 'Is it always wise to customise? If you must then do it with some style' Lotus has commissioned Mansory to customise the Evora – continuing the run of controversial new moves that the firm has made under CEO Dany Bahar’s leadership. Mansory has applied its well-known carbonfibre fetish to the Lotus coupe, bringing the Evora closer to the edgy styling cues of design chief Donato Coco’s next-generation Lotus concept cars.