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Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.

Scuola Politecnica di Design announces Chris Bangle workshop

Italy’s Scuola Politecnica di Design has announced a seven-day workshop with former BMW Group design boss Chris Bangle at its campus in Milan. Themed ‘Future Personal Emotional Mobility’ and scheduled to run from 18 to 24 September 2009, the workshop invites design degree graduates and experienced car designers to take part in a project to create a new breed of sustainable shared transportation for the year 2050. Based on the concept that the mass migration of people from the countryside to cities will in the future create even more social, economic and ecological differences between population zones, this event will see attendees work closely with Bangle towards designing systems that engage on an emotional as well as an economic level, satisfying the personal transportation needs – and desires – of a disparate global population while minimising impact on the environment.

Report: 10th annual RTT Conference

Held at the Old Congress Hall in Munich, the 10th annual RTT Conference was a showcase for Realtime Technologies AG's (RTT) visualization products. Entitled 'Sharing Visions', the event was a platform for the established supplier of virtual prototyping and virtual marketing tools to demonstrate the services it supplies to various industries, principal among which is the automotive design industry. While many of the presentations revolved around the integration of RTT's software to streamline the processes related to marketing and product development, some reflected on the software's ability to facilitate creation and gauge public perception.