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Realization of a Dream - Inside Project M

The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.

Fiat Photo Bombs VW on Google Street View

Fiat Photo Bombs VW Fiat has managed to park a Fiat 500 right outside VW’s Swedish HQ just as Google Street View cameras pass by. Regular readers may remember Top Gear’s Stig turning up on Google Street View a few years ago as the PR team at the BBC managed to park his Stigness in front of various landmarks just as Google’s Street View cameras passed by. That little trick seems to have inspired Fiat in Sweden (although Fiat aren’t publicly admitting it) to do something similar and, to be honest, much more amusing.

Renault Laguna GT (2008): first official pictures

By Chris Chilton First Official Pictures 22 February 2008 13:02 There are no Renaultsport badges anywhere on the new Renault Laguna GT but the crack chassis team have been hard at work under the skin. The same people who brought us the brilliant Clio Cup are behind the four-wheel steer system on this Laguna’s Active Drive chassis. Twenty years ago Japanese car makers seemed fascinated by the potential benefits of steering cars using both axles (and not just by nailing the throttle in your Starion) but the idea seemed to have disappeared until now.