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Lexus launches 'Design Matters' campaign

Lexus has hosted an event called ‘Design Matters' in New York City, as part of a new strategy to showcase the brand's commitment to design. Toyota's global president Akio Toyoda attended the event along with Mark Templin, executive vice president of Lexus International, who said, "Lexus is expanding as a global company and we need to speak to a broad global audience. There's no better way to do that than through design." Templin used the event to announce its other design-related campaigns.

Ken Block thrills Gymkhana fans in Austria

Ford action-motorsports star Ken Block says he was thrilled after more than 25,000 fans attended the first stop of his Gymkhana World Tour in Vienna, Austria, on July 17. The American Internet sensation--his Gymkhana series represents some of the most-viewed videos on YouTube--is combining his World Rally Championship campaign with his three-event tour, which will also make stops in Los Angeles and in Melbourne, Australia. "Ever since we filmed the first Gymkhana video, I have wanted to be able to bring this type of action to a place where people can watch it live, and Gymkhana World Tour does exactly that," Block said.

Realization of a Dream - Inside Project M

The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.