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Hyundai's Super Bowl ads highlight speed

Having been batted about regarding their fuel-economy claims, Hyundai has decided to use their Super Bowl ad dollars to highlight the raw power of the Sonata Turbo and the Genesis R-Spec sedan. We find the above Sonata ad a whimsical piffle, featuring a couple utilizing their family sedan's turbocharged 2.0L four to handily pass obnoxious/dangerous motorists. We're partial to the whipping, slimy ropes of dog drool.

Mondeo to star in new James Bond film

By Phil McNamara Motor Industry 19 October 2006 11:31 James Bond will drive Ford's forthcoming Mondeo in the latest 007 adventure, Casino Royale. Ford has released images of the Mondeo hatch in action on the Casino Royale set. The latest Bond – actor Daniel Craig – will drive the 'hire car' after arriving in the Bahamas on the trail of terrorists.

Subaru Canada reveals ‘Driving Confidence’ contest winners

Subaru Canada has revealed the top three designs from its ‘Driving Confidence' competition. The Canadian division of the company collaborated with the artist web site deviantART and called for "original creations that celebrate the bold design, superior handling, and meticulous engineering that Subaru vehicles are renowned for." The challenge asked for competitors to push their creativity "to the limit", which many of them did with some impressively-abstract designs. The winner won $2,500 for "Born to Rally in the Snow," the second place received $1,000 for "Unleash the Beast," while third place was awarded $500 for "Subaru Slot Car Set." The runner-up was "Subaru Impreza WRC Rally 'The Pass 2'." All of the submissions are being displayed at Subaru's booth at the Canadian International Auto Show in Toronto and in the gallery above.