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Dodge plans first-quarter ad blitz, including Super Bowl

Dodge, moving to entice car shoppers as industry sales recover, plans a major marketing push early next year that will include advertising during the Super Bowl broadcast on Feb. 6, 2011. Dodge CEO Ralph Gilles notified dealers of the advertising plan in an e-mail Tuesday that urged them to order their allocations of 2011 vehicles.

180,000 'lied over motor insurance'

NEARLY 3,500 cases of motorists lying on their applications for insurance or deliberately leaving relevant information off them are being uncovered by insurers each week, new figures reveal. Some 180,675 attempts to make fraudulent applications for motor insurance as people tried to get cheaper cover than they were entitled to were detected last year, equating to around 3,475 incidents a week, according to data released by the Association of British Insurers (ABI). These claims were exposed as lies by the insurer either at the point when the person applied for a policy, or after they had obtained cover and had gone on to make a claim.

Fuel discount proposed for rural areas

MOTORISTS in exceptionally rural areas could see their fuel bills cut by up to 5p a litre under proposals aimed at easing the burden on the UK's remotest families. The UK Government has asked the European Commission to consider seven new regions across Scotland and in a part of north-east England. Chief Treasury Secretary Danny Alexander, a Highlands MP, said: "High fuel prices in areas where cars are a necessity, not a luxury, is a major issue in rural communities across the UK.