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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Rolls-Royce debuts Pinnacle Travel Phantom in Beijing

Another major car show in the eastern hemisphere, another special edition Rolls-Royce Phantom.To underscore the importance of the Chinese market to Rolls-Royce, the company unveiled the Pinnacle Travel Phantom from its Bespoke Collection at the China motor show in Beijing this week. Meant to showcase Rolls-Royce's popular Bespoke program in this rapidly emerging market, the Pinnacle Travel Phantom takes its cues from the heyday of luxury travel. No, not the era of $39 flights from Vegas to Reno in a Carter-vintage 737, but the era of travel by luxurious cross-continental trains.

New Infiniti Q50 starts at £27,950 for the Q50 2.2d

Infiniti are pinning the new Q50′s sporting credibility on Sebastian Vettel (pictured) Infiniti are hanging their future sales on a name change that sounds like a James Bond reference – with all Infiniti models now getting the ‘Q’ prefix – and Sebastian Vettel’s input and endorsement of the brand – he’s Infiniti’s Director of Performance (well, there’s a price to pay for Infiniti’s Red Bull sponsorship). The first outing for Infiniti ‘Q’ in the UK is the new Infiniti Q50, which gets a four cylinder 2.2 litre turbo diesel as its entry-level, and it looks quite promising with 168bhp and 295lb/ft of torque and emissions of 115g/km, which should mean official economy around 65mpg. Standard features on the Q50 2.2d include Infiniti inTouch (so you can Tweet and Like on the go), Infiniti Drive Mode Selector, Stop-Start, rear view camera, Climate, 17″ alloys, Voice and Bluetooth.