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Top Global Car Brands 2012: Toyota, Mercedes, BMW, VW, Honda, Ford & Hyundai

Interbrand has released its 2012 Top Global Brands rankings for 2012 with Toyota, Mercedes, BMW, VW and Honda the top four car brands. Last year, when we had the 2011 Top Global Brands revealed, Toyota managed to come at the top despite a year beset with the woes of the Tsunami. And for 2012, Toyota has hung on to its top automotive brand gong with a brand value of $30.28 billion.

SsangYong SIV-1 Concept heading for Geneva

Another new SsangYong Concept – the SsangYong SIV-1 – is heading for Geneva 2013 to join the new Rodius debut. SsangYong are heading to the 2013 Geneva Motor Show with a new version of the Rodius, which we’re hoping (although not with too much confidence) will be a big improvement on the very challenging looks of the current car. The hope that SsangYong will manage to deliver a Rodius that doesn’t frighten small children is boosted today with the first photos of a new concept from the Indian-owned Korean car maker – the SsangYong SIV-1 Concept (pictured above) – which will arrive at Geneva alongside the new Rodius.

Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.