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Volvo's research proves car design invokes basic human emotions

Car design and human emotion are inexorably linked, according to new research from Volvo. The experiment, conducted in collaboration with Electroencephalographic (EEG) specialists Myndplay, tested respondents to analyse how the brain reacts emotionally to car design amongst other things. Participants were asked to rate a series of images whilst wearing an EEG headset that measured brainwave activity.

Rolls Royce EX200 (RR4 / Ghost) breaks cover early

The Rolls Royce EX200 Concept unveiled ahead of its Geneva debut [ad#ad-1] Well, this was supposed to be embargoed until tomorrow, but if the Daily Telegraph are prepared to jump the gun, I suppose we may as well jump on their coach and run it as well! After more spy shots of the Rolls Royce RR4 than I care to remember, and teaser images and trickles of details, we finally have some concrete information, and some images, to put meat on the bones of the new Baby Rolls Royce. But apparently we shouldn’t call it the ‘Baby’ RR, as Rolls Royce insists that the new car, which will be almost exactly the same as this concept, will be built to the same exacting standards as the flagship Phantom.

Hyundai Veloster Turbo will cost £21,995

Hyundai has revealed the price of the Veloster Turbo SE as £21,995. It will arrive in UK showrooms next month. It’s been nine months since we learnt that Hyundai plan to offer the Veloster Turbo in the UK, and now we know it will arrive in Hyundai UK showrooms in September and cost £21,995.