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Ford Vertrek concept car (2011) first pictures

Remember Ford's one world, one car mantra? They call it One Ford. The new Ford Vertrek concept car, unveiled today at the 2011 North American International Auto Show, is a signal that they now want to roll out the same thinking to the SUV market.  Currently, Ford sells the Kuga crossover in Europe and the Escape in America.

GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Lada X-Ray

Russian automaker AvtoVaz has unveiled the Lada XRAY concept at the Moscow motor show. It's the first concept to emerge from under the direction of AvtoVaz's new design chief, Steve Mattin. Previously Design Director of Volvo, Mattin has a strong history with the SUV breed – it was under his direction that the XC60 was developed while at Volvo, while in his role prior to that at Mercedes-Benz, he also worked on the ML-Class.