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Peugeot 2008 DKR gets 340 bhp turbo diesel to fight the Dakar Rally

Peugeot 2008 DKR (pictured) gets 340 bhp turbo diesel to fight the Dakar Rally The days of Peugeot’s motorsport activities being integral to the brand’s identity are long gone, but Peugeot are still playing motorsports with a few headline grabbing projects like Sebastian Loeb’s Pikes Peak car. But Peugeot’s motorsport activities at the moment are extending a bit further than hitting Pikes Peak (and the Goodwood hillclimb) in a monstrous Peugeot 208 T16, and a 2008 to take on the Dakar Rally was revealed back in April. Then, we got to see the Peugeot 2008 DKR in all its Mad Max glory, but Peugeot were being a bit circumspect about what was underneath their Apocalypse-taming Rally Raid Monster.

So Cube ads aren't square, Nissan hires college kids

To bring college students into Nissan dealerships to look at the quirky new Cube, Nissan North America has asked for a little help--from college students. Nissan has retained marketing classes at 10 large U.S. universities to create ad campaigns that will run on their campuses this spring.

Maybach from Jay-Z and Kanye West video up for auction

Just because Daimler shut down Maybach in November doesn't mean that the marque won't still fetch top dollar on the open market. But, if buyers want something with a little more flair and a little less Grey Poupon, they can head to the Phillips de Pury & Co. auction in New York to pick one up that was used in the Jay-Z and Kanye West video for the song “Otis.” The Maybach 57 with a pedigree is expected to go for about $125,000, a third of what one costs new.