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BMW i: New BMW Sub-brand starts with BMW i3 & BMW i8

BMW i launches We knew the BMW sub-brand would get an “i”. Because an “i” is now and green and cool and everything that sells. We did think that BMW’s sub-brand would be i-Setta.

Ferrari 458 Italia World Première +Video

The Ferrari has its world premiere this week in Maranello Wednesday evening saw gala presentation of the 458 Italia to an invited crowd, and Ferrari had every Ferrari-associated face on display, from Michael Schumacher to Piero Ferrari. It’s the usual glad-handing event, but we do get a few glimpses of the 458 in motion, and it’s a curtain raiser for the proper reveal next week at Frankfurt. I’ll take the nice black one near the end of the video.

Turin Dream Exhibition

The 'Dream' exhibition currently taking place at the Giovanni Agnelli Pavilion Esposizioni in Turin is a stroll through almost 60 years of creativity, which convinced the world of carmakers - and consumers - to accept new stylistic features; demand greater performance and safety; and to create new ways to adapt car interiors to the many demands of business and leisure. One of the main events commemorating Torino 2008 World Design Capital, there are 54 one-off examples and three-dimensional objects on view in the 12 galleries, piazza and atrium, including projects from local design schools Instutito Europeo di Design (IED) and the Istituto d'Arte Applicata e Design di Torino (IAAD). IED is showing two projects created by students on its post-graduate course in Transportation Design: the Fiat Panda from 2007 and the 2008 BMW ZX6 - a thesis project created selected as the main photo of the exhibition.