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Car Sales On The Rise But Buyers Seek To Pay Less

LATEST industry data has shown that car buying is on the increase, however budget-savvy prospective buyers want to pay less for their new wheels. Data from Sainsbury's Bank has revealed that as many as 18% of adults are looking to buy a new car in the months up to and including February 2014. And while this is a healthy 28% increase on those who planned purchases in the last six months, those now thinking about buying are likely to pay averages out at £9,934, which is 3.5% down on the figure for the last six months.

Jag hops on Super Bowl ad bandwagon

Jaguar is preparing to tout the brand's British roots in a new advertising campaign called "British Villains" that will be its largest ever and include its first Super Bowl commercial. The campaign will be used to launch the new F-Type coupe that debuts at the Los Angeles auto show later this month and goes on sale in April. The 30-second Super Bowl commercial will run during the second half of next year's event on Feb.

Supercars at the Wilton House: Video

Every August since 2009, the Wilton House, a countryside estate in England that dates back to 871 A.D., hosts a spectacular array of vehicles to raise money for charity. Supercars at the Wilton House last year welcomed more than 10,000 guests to the 21-acre grounds to observe some of the most desirable automotive works ever created. Watch as more than 100 cars parade out of the estate in this 15-minute video clip filmed by an attendee, and keep a keen eye out for the Aston Martin One-77, among others.