Two Tail Light Lenses ... 1970 Moto-ski Capri Snowmobile on 2040-parts.com

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Infiniti to sell luxury EV in 2013

Infiniti plans to launch its first luxury electric vehicle in the United States and other global markets in 2013. Nissan Motor Co.'s luxury division said Friday that the Infiniti EV will be “a stylish, high performance five-seat luxury vehicle with zero emissions technology.” Infiniti first announced plans to market an electric vehicle last year but offered few details until now. It will be based on the same platform as the Nissan Leaf, an electric car scheduled to go on sale later this year.

Second group of BMW M parts available for 3- and 5-series

BMW revealed a second helping of M Performance Parts for non-M BMWs on Friday. Owners can upgrade both the 3- and 5-series at any Authorized BMW Center. The latest parts include chassis upgrades, aerodynamic enhancements and interior improvements.