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Jaguar premieres first Super Bowl ad ahead of game
Tue, 28 Jan 2014Jaguar must have been ecstatic about its first Super Bowl ad because the British automaker decided to premiere it online before the big NFL showdown on Feb. 2. The ad features renowned British actors Sir Ben Kingsley, Tom Hiddleston and Mark Strong in the leading roles in its Super Bowl ad production.
Gamers more likely to pass driving test
Mon, 31 Mar 2014Regularly playing computer-based driving games could help you pass your driving test sooner, according to a new study by Privilege car insurance. However, the survey also showed that these drivers who pass their tests sooner with the aid of some digital practice are more likely to crash within the first year of getting on the road. On Bing: see pictures of the driving test Find out how much a used car costs on Auto Trader The car cover provider asked 1,994 drivers aged between 18 and 50 as part of the research, concluding that a massive 73% of gamers past their test first time round.
Contest: Volkswagen Slipstream wins 2007 LA Design Challenge
Fri, 07 Dec 2007Volkswagen's Slipstream concept has won the fourth annual Design Challenge competition, part of the Design Los Angeles automobile designer's conference. The award was presented during the second press day of the 2007 Los Angeles Auto Show. The theme of this year's competition, RoboCar of 2057, asked eight automotive design studios in California to form their vision of the future by depicting a vehicle that incorporates artificial intelligence engineered to make life easier and more attractive to consumers 50 years from now. Designers entered two-dimensional renderings and concept descriptions predicting how the rapidly advancing field of artificial intelligence will integrate into the automobile to make life safer, more practical and attractive, and the entries were judged by multi-discipline design professionals who selected the winner based on its originality of creative concept, integration of robotics and level of adaptation to a variety of environmental conditions and consumer needs.