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BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

Mazda appoints Brit Kevin Rice as new European design chief

By Tim Pollard Motor Industry 18 August 2014 10:13 Mazda has appointed Kevin Rice as its new European design director to replace the retiring Peter Birtwhistle. Rice joins at a key time for Mazda, which is replacing its model range at a rate of knots. It will show the new 2 supermini at the Paris motor show in October 2014, following the 3 mid-sized hatch and 6 family car which are both less than two years old.

OnStar and Verizon reveal camera-laden Buick

OnStar and Verizon are debuting a prototype Buick LaCrosse at the Consumer Electronics Show in Las Vegas that offers a range of futuristic technologies. The spy-tech features include cameras that monitor activity around the car which can be viewed from a smartphone and a computer, and an impact-detection system that can replay a video clip of fender-benders. There also are enhanced voice commands to access Web sites, including YouTube, Twitter and Wikipedia, and an electronic owner's manual for the car that's streamed onto the dashboard.