Tyc Driver & Passenger Side Rear Bumper Reflector Light 11-12 Honda Odyssey on 2040-parts.com

Ford's NA Design Director aims to shorten product lifecycles

Peter Horbury, Ford Motor Company North America Design Director, has told Automotive News he intends to shorten product lifecycles at the ailing company from an average five years to three years starting this decade. "We feel there is no value in minor changes but a huge value in major changes," Horbury told the industry weekly. Ford needs to ensure that buyers continue visiting showrooms as the giant automaker struggles to retain market share.

Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

CPP announces new Jensen Interceptor

Coventry Prototype Panels is on an impressive roll. Following heady investment from its Russian investor and a passionate drive from its founder and Managing Director, Brendan O'Toole, the coachbuilding specialist has expanded rapidly over the past two years, acquiring brands and forming partnerships. The latest chapter in the ongoing development of the company aims to resurrect not only the Jensen brand, but also its most famous creation: the Interceptor.  The new car, set to publicly unveiled in late 2012, has been penned by Coventry-based design consultancies and echoes the original built between 1966 and 1976.