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Audi digs at Mercedes with the help of a pair of Spocks (video)

Audi likes nothing more than a bit of ‘celebrity’ kudos, which is why you’ll find endless celebs (and royalty) running round in Audis thanks to ‘enhanced’ lease deals and freebie cars. But it’s not just individual celebs that Audi loves, they also love a blockbuster film or two, which is why you’ll also see Tony Stark running around in a car with four rings in Iron Man 3 and, although there aren’t many Audis in space (or on the Enterprise), you’ll find Audi pitching in for a bit of PR on the back of the new Star Trek film – Star Trek Into Darkness. Audi has enlisted the services of Mr Spock in the guise of the original (Leonard Nimoy) and the new (Zachary Quinto) to highlight the benefits of driving an Audi, and getting a dig in at Mercedes in the process.

Audi RS6 Avant heads for EJAF with a little help from Gwyneth Paltrow

Gwyneth Paltrow signing an Audi RS6 Avant heading for Elton John’s White Tie & Tiara Auction Audi UK has a bit of a history of donating cars for auction at Elton John’s annual White Tie & Tiara Ball in aid of the Elton John Aids Foundation, and 2013′s no different. In the past we’ve had the appealing R8 Spyder as an EJAF auction lot and an A1 painted by Damien Hirst, but this year the EJAF is getting the super-estate Audi RS6 Avant, scribbled on by the delectable Gwyneth Paltrow. Audi roped in Gwyneth to turn up at the UK launch of the new RS6 Avant at Audi City in London and got her scribbling her moniker  on the interior of the RS6, a task Audi says would make their uber-shed worth £88k if they sold it – but if previous EJAF auctions of Audi’s cars is anything to go by it’ll fetch a lot more than that when the hammer goes down.

Who's Where: Wulin Gaowa appointed design director of GM China Advanced Design

Wulin Gaowa has been appointed to fill a newly-created role as GM China Advanced Design's first Design Director. She will start her new role with immediate effect. Gaowa, who was most recently the Advanced Design Director of Exterior Design and Interior at the Beijing Automotive Technology Center, will be based at GM China's Advanced Technical Center in Shanghai, due to open later this month.