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Audi takes a dig at BMW, Lexus & Mercedes in new video commercials

Audi takes a dig at BMW, Lexus & Mercedes in new video commercials We’ve had a little spat between Jaguar and Mercedes recently over Mercedes’ Chicken Magic Body Control, with Jaguar’s Big Cat eating Mercedes MBC Chicken and now, ahead of what seems a likely airing in the Super Bowl advert slots, Audi is taking a pop at everyone. Audi are bigging-up the Audi A3 saloon ahead of its arrival in the USA with a quartet of commercials demonstrating the regret buyers have if they’ve already opted for a Mercedes, BMW or Lexus. We get a video on ‘Luxury Car Abstinence’, one of ‘Shame’, one on Buyer’s Remorse’ and one on ‘Lessons’ with the theme being that you should save yourself for the best – the Audi A3 Saloon – and not bother with the also-rans.

Alfa Romeo 4C at Frankfurt – only the colour changes

Alfa Romeo 4C in Fluid Metal at Frankfurt When Alfa Romeo teased the Alfa 4C for Frankfurt a few weeks back with a dark photo (what’s new?) we did ask what they were playing at. Don’t misunderstand; we think the Alfa Romeo 4C is exactly the sort of car Alfa should be making. No, what puzzled us was, why the tease?

'Crash for cash' scams soar by 51%

THE NUMBER of "crash for cash" car insurance scams uncovered by a major insurer surged by 51% annually last year. Aviva said it had detected around 820 staged accidents in 2013, leading to some 2,200 fraudulent personal injury claims. It is pressing for tougher penalties and said that often, rather than being locked up, fraudsters end up being sentenced to community orders, which "do little" to deter them from re-offending.