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Ford justifies its Vignale sub-brand (video)

The Ford Mondeo Vignale (pictured). Ford’s first Vignale-badged car Earlier this month, as the Frankfurt Motor Show approached, Ford revealed that it’s going back to a sales tactic they created in the 1970s – badge-engineering their cars with a coachbuilders name to create an upmarket sub-brand. Last time Ford played this game we had almost 30 years for the Ford Ghia, a range of Ford’s mainstream models that had all the toys as standard to try and create an appealing high-end option for buyers.

Mazda MX-5 GT concept to debut at Goodwood

Mazda will bring the Miata of our dreams to the Goodwood Festival of Speed in the United Kingdom on June 28. The Mazda MX-5 GT concept will run in the “First Glance” class for the legendary hillclimb. Mazda says the GT concept is inspired by its MX-5 GT race program, and its debut at Goodwood is meant to gauge customer reaction to the car.

GM & Peugeot Citroen Alliance. The beginning of the end for mass market car makers?

GM & PSA Alliance - an admission of failure? General Motors (GM) and Peugeot Citroen (PSA) have formed an alliance to cut costs and develop new cars. But is this an admission  mass car makers are no longer viable?