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Lamborghini Estoque – still on?

Lamborghini Estoque spotted in Berlin The boys at Top Gear even got hold of the Estoque to show in the TG studio. They too were astonished at what Lamborghini has achieved. A four-door Lamborghini that looked like a Lamborghini instead of some hideously overblown caricature of the marque (did someone say Panamera?).

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Ferrari 250 GTO #3851 GT disappoints at $38 million

The Ferrari 250 GTO #3851 GT makes ‘just’ $38 million Last month, we reported that a Ferrari 250 GTO was due to hit the auction room at Bonhams Quail Lodge sale and was expected to hit a massive record price, with estimates ranging from $60-100 million. On that basis, the sale was a complete failure. In fact, the 250 GTO – previously owned by Fabrizio Violati – managed to reach a relatively paltry $38.1 million (£22.8 million), with the actual price (before buyers premium) ‘just’ $34.6 million (£20.7 million).