New Mercedes A Class advert with no mention of Mercedes – or A Class

Mercedes-Benz are launching an advert campaign for the new Mercedes A Class that features just an image and the hashtag – #NewGeneration. Traditional advertising dictates that you need to get your brand front and centre and end with strapline that states what’s on offer. But Mercedes are going a different route with the New A Class.

Abarth 695 biposto is the quickest Fiat 500: Geneva Motor Show

The Abarth 695 biposto (pictured) is the the most extreme Fiat 500 The revised Fiat 500 range for 2014 is on show at the Geneva Motor Show this week with some nice revisions to take Fiat’s iconic little 500 forward. But if you want a Fiat 500 with decent get up and go you need to look at the Abarth 500s and now – also debuting at Geneva – you’ll also have the option of the quickest Abarth to date – the new Abarth 695 biposto. The 695 biposto comes with a 1.4 litre turbocharged engine delivering 187bhp, enough for a power to weight ratio of an impressive 5.2kg/hp thanks to weight savings cutting the 695 biposto’s weight to just 997kg.

One Lap of the Web: 2014 Corvette Stingray walk-around, RM Auctions and a 1964 Volvo PV544

We spend a lot of time on the Internet -- pretty much whenever we're not driving, writing about or working on cars. Since there's more out there than we'd ever be able to cover, here's our daily digest of car stuff on the Web you may not otherwise have heard about. -- We recently drove the ’14 Corvette Stingray and were extremely impressed with its agility.