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Scottsdale, Arizona, US
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BMW wants to put adverts in your car
Wed, 29 Jan 2014Ever wish you could be bombarded with advertisements as you drive to work? Forever wondering what special offers are available in the grocery store you’ve just passed? No, neither have we.
MINI’s Olympic Marketing Masterstroke
Wed, 08 Aug 2012BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.
2010 Audi Q7 to bow at Shanghai motor show
Tue, 14 Apr 2009The redone Audi Q7 will bow at the Shanghai motor show this month, with slight interior and exterior freshenings. It launches this fall as a 2010 model. The Q7 gets a new lighting design, LED running lights and chrome touches on the bumpers, door panels and handles, as well as new wheel designs.