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Jaguar F-Type Coupe is ‘Good to be Bad’ for Super Bowl Advert (video)

The Jaguar F-Type Coupe is #GoodToBeBad Back in November we revealed that the Jaguar F-Type Coupe was going to feature in an advert – Rendezvous – during the Super Bowl in the US as Jaguar look to bring attention in the States to perhaps the most impressive Jaguar in a generation or two. Focusing on the predilection of Hollywood directors to cast British actors as villains, the new F-Type Coupe Super Bowl advert features Sir Ben Kingsley, Tom Hiddleston and Mark Strong as archetypal British villains, with the new Jaguar F-Type front and centre. The advert suggest that Brits make the best villains because they sound right, are more focused, more precise, always one step ahead, have a certain style, an eye for detail and are obsessed by power.

Audi Sport quattro Concept

Celebrating 30 years of the Sport Quattro, Audi has revealed its spiritual successor ahead of its debut at next week's Frankfurt motor show. The broad concept – which measures in at 4,602mm long, 1,964mm wide, 1,386mm high sitting on a wheelbase of 2,784mm – features a number of the same design cues we saw on the 2010 quattro concept, the 1983 Sport quattro and the original Ur-quattro. These include the angular, flat C-pillars and the rectangular headlamps and rear lamps.

Show Review: Salon Prive 2009

In the US, Germany and Japan, and in practically all of the world's largest economies, the streets are dominated by cars from domestic brands. Locals may not notice their patriotic automotive landscape, but visitors interested in car design tend to see the consistent aspects of each region's particular car composition - the different sizes, configurations, colors and general aesthetic. But not in the UK.